JWL Issue #118: How do you buy supermarket wines?

November 10, 2020

Invest in Wine List

2020 has been a fantastic year for us. We've welcomed thousands of you as customers, hosted dozens of events, and shipped over 10,000 bottles of wine.

But we plan for 2021 to be even bigger and this is just the start. We will be kicking off our Crowdcube campaign in the next few weeks. As a long time reader, you can be one of the first to gain access. Pre-register your interest here. I can't wait to share the campaign with you properly soon.

Wine List Live – Zoom Tastings

Yesterday we launched our calendar of events for November. We've got a series of different tastings you can join this month, from an exploration of pinot blanc this Saturday, a first taste of Beaujolais Nouveau on Beaujolais Nouveau Day, or food happy whites. We limit spaces to encourage participation so sign up quick!

November Box Tasting

A reminder that this Wednesday, we will be kicking off our next YouTube Live with Sam Povey. He'll be leading us through this month's box – the background, how to taste them, and answer all your questions. It's at 8pm – and you can register here to get a reminder of the event. If you can't make it – or you want to split your tasting up into two evenings – then we'll be recording it and keeping it live on YouTube after. This is free for everyone.

Christmas corporate events

Stuck for what to do for your work Christmas party? We're doing a series of events throughout November & December for workplace teams. Slots are getting booked up quickly – so hit reply and enquire if you want Wine List to run your office party (P.S. we throw a pretty good party :)

Taste & Learn

We take a look at our November Box for those of you who aren't Case customers this month in Taste, while we answer a question on finding supermarket value in Learn.

Taste

What's in the November case?

Second Souffle is a carignan blanc from Languedoc (£17.99). This wine is made from 60 year old vines, which were close to being destroyed. Fortunately they were saved for this wine. What does that result in? A delicious and surprising, full-bodied, textured wine with floral and stone fruits aromas throughout.

Pinot Blanc has a pretty unfair rep but when you taste Domaine Kientzler's you won't be disappointed. At £14.99, it's a steal that's fresh and floral and well developed. The winemakers have just 2.5 acres of pinot blanc and that is reflected in the glass.

Tillingham are one of England's most exciting stories. End Grain is their flagship wine – a blend of grapes you won't have heard of like madeline angevine, Muller thurgau, and then the two fast-rising English stars bacchus and ortega. This is a proper natural white and something unlike almost every English wine you'll have tried. £30 from thewinelist.net.

Learn

What's a good way to buy in the supermarket?

Buying wine in the supermarket should be a lot easier.

Well here are our top three tips to get better value, most of the time.

One – buy grapes or regions you don't recognise. The big names push their prices up due to demand. A greek red will always be better value than a Bordeaux red.

Two – try supermarket's own labels. The supermarkets all have interesting wine buyers at them and want to find great wines. So try the own labels as a starting point.

Three – buy silver or gold winners from the IWC or the IWSC. Most other competitions don't hold much value, and bronzes are reasonably easy to obtain.

Finally, read through our archives to see what we've recommended.

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